Wilful Foods

About the Client & Their Requirements

Client: Wilful Foods

Website: wilful.in

Wilful Foods is a fast-growing FMCG brand manufacturing and selling healthy, sustainable food products through its own website and leading e-commerce platforms.

The client wanted a premium WooCommerce-based website with:

• A modern, visually appealing storefront for Home, About Us, Shop, and Contact pages

• Advanced login system with mobile number verification

• Optimized checkout and payment flows to boost conversions

• Order tracking automation using One-Delhivery API

• GST-compliant tax configurations for Indian customers

• Professional, on-brand email communication

• Engagement features like reviews, ratings, and free-shipping nudges

• User experience tracking tools for data-driven growth

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Our Deliverables

Premium Website Design

• Developed a conversion-focused, visually stunning WooCommerce store with custom-designed Home, About Us, Shop, and Contact Us pages.

• Implemented multi-device responsive design for flawless user experience on desktop, tablet, and mobile.

Advanced Login & Mobile Verification

• Built a secure login/registration system with OTP-based mobile verification.

• Reduced friction in user onboarding, resulting in fewer abandoned carts.

GoKwik Platform Integration

• Integrated GoKwik checkout for:

  • Smooth, fast checkout experience

  • COD risk management

  • Improved order conversion rates

One-Delhivery API Integration

• Configured real-time order dispatch tracking through One-Delhivery API.

• Customers receive instant shipment updates and live status, improving post-purchase experience.

Advanced GST Configuration

• Implemented state-wise GST logic for tax compliance.

• Automated GST breakup in invoices for a smooth backend workflow.

Customized Email Templates

• Designed on-brand email templates for order confirmation, shipping updates, and abandoned cart reminders.

• Enhanced customer engagement and improved open/click-through rates.

Amazon-like Review & Rating System

• Added a feature-rich review system with verified purchase tags and star ratings.

• Built social proof and encouraged repeat purchases.

Dynamic Cart Promotions

• Enabled smart cart nudges like “Add ₹X more for Free Shipping.”

• Increased average order value (AOV) by encouraging customers to add more items.

Analytics & User Experience Tracking

• Integrated Microsoft Clarity, Google Analytics, and other tracking tools.

• Captured heatmaps, scroll depth, and session recordings for data-driven UX improvements.

Performance Optimization

• Achieved 3–4 second load time through caching, optimized images, and efficient script loading.

• Ensured high performance during peak traffic periods.

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Impact & Results

• Faster Checkout: Reduced checkout time with GoKwik’s optimized flow.

• Increased AOV: Cart nudges and free-shipping prompts led to higher order values.

• Better Insights: Microsoft Clarity tracking enabled the client to make UX decisions backed by real data.

• Customer Trust: Verified reviews and automated shipping updates improved transparency and loyalty.