About the Client & Project Vision
Client
Madras Magic Masala
Marketing Agency
360 BC – The Brand Club
Development Model
White-Label E-commerce Development
Platform
WooCommerce
Madras Magic Masala required a cost-effective yet fully functional e-commerce ecosystem capable of handling online orders, automated shipping, secure payments, and independent analytics tracking — all within a scalable and marketing-ready infrastructure.
Client Requirements
- Fully mobile-responsive website
- Budget-friendly WooCommerce setup
- Shiprocket shipping automation
- Secure Razorpay payment gateway integration
- Google Analytics & Microsoft Clarity tracking
- Marketing-ready tracking structure for campaigns
- Free shipping logic & smart cart nudges
- Admin access control & backend security
- Lead capture system using Fluent Forms
- Content copy protection for brand safety
What We Delivered
Mobile-First Responsive Design
- Optimized for mobile, tablet, and desktop devices
- Smooth product browsing and checkout experience
- Fast-loading product pages
Complete E-commerce Infrastructure
- WooCommerce setup with optimized product structure
- Razorpay integration for secure online payments
- Cash on Delivery (COD) support
- Free shipping above ₹499 with smart cart messaging
Shiprocket Automation
- Automatic shipping label generation
- Tracking ID sync with WooCommerce
- Real-time order fulfillment workflow
- PAN-India delivery support
Analytics & Marketing Tracking Setup
- Google Analytics 4 purchase and event tracking
- Microsoft Clarity heatmaps & session recordings
- Independent data ownership (not marketplace dependent)
- Campaign-ready tracking structure for paid ads
Security & Backend Control
- Controlled admin access management
- Content copy protection implementation
- Optimized plugin ecosystem (Fluent Forms, Clarity, security plugins)
- Performance-focused configuration
Strategic Benefits for 360 BC – The Brand Club
- Complete analytics visibility for ad campaign optimization
- Independent tracking enables accurate ROI measurement
- Scalable backend supports aggressive marketing growth
- Conversion-focused checkout improves campaign performance
- Professional white-label development support without technical exposure
Business Benefits for Madras Magic Masala
- Professional online presence within controlled budget
- Automated shipping reduces operational effort
- Secure and trusted payment processing via Razorpay
- Higher Average Order Value (AOV) through smart cart nudges
- Data-driven growth through analytics insights
- Future-ready infrastructure for product expansion
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