Astrea Beauty

 About the Client & Their Requirements

Client: Astrea Beauty

Websites:

• astreabeauty.in – Targeted exclusively for Indian customers

• astreabeauty.com – Designed for international audiences, including the USA and other countries

The client required a sophisticated e-commerce ecosystem with region-specific domains, seamless user experience across geographies, advanced automation tools, and performance-optimized architecture.

 Our Deliverables

1. Dual Website Architecture

   • Developed two independent but identical e-commerce websites:

     • astreabeauty.in – Tailored for Indian customers

     • astreabeauty.com – Built for international customers including the USA and other countries

   • Each site is region-optimized in terms of content, currency, and customer experience.

2. Geo-Based Redirection

   • Implemented country-specific redirection logic:

     • Users from India are automatically directed to astreabeauty.in

     • Users from all other countries are routed to astreabeauty.com

   • Ensures a smooth and location-relevant browsing experience.

3. Custom AI Chatbot Integration

   • Developed and integrated a custom chatbot using Botpress across both sites.

   • Handles customer queries, product FAQs, and supports order-related assistance.

4. Product & Inventory Management System

   • Integrated 16+ SKUs with shared inventory control, ensuring consistency across both websites.

   • Streamlined backend for centralized stock updates and fulfillment tracking.

5. Marketing & Automation Tools

   • Integrated tools for:

     • Email marketing

     • Customer segmentation

     • Performance analytics

   • Empowered the client to run targeted campaigns and track ROI effectively.

6. Multi-Region Payment Gateway Integration

   • Configured different payment gateways based on user location:

     • PayPal for international transactions via astreabeauty.com

     • Razorpay and PhonePe for Indian payments via astreabeauty.in

   • Ensured secure, reliable, and location-appropriate checkout experiences.

7. DHL Shipping Integration

   • Integrated DHL shipping services with automated order tracking and shipment status updates.

   • Ensured seamless fulfillment and transparency for both domestic and international customers.

8. Performance Optimization

   • Website performance optimized to achieve 3–4 second load time, meeting e-commerce speed standards.

   • Leveraged caching, image compression, and efficient script loading.

9. Custom Functional Enhancements

   • Developed custom features on the single product pages to match design expectations and brand experience.

   • Improved user interaction and layout flow with tailored functionalities.

10. Homepage Video Placement

• Embedded YouTube video on the homepage to build brand story and trust.

• Positioned to maximize user engagement and time on site.

11. Custom CSS and Design Support

• Delivered precise custom CSS styling to meet specific UI/UX needs.

• Supported client preferences in layout adjustments, fonts, spacing, and visual consistency.

12.The website is fully multi device responsive